Area Knowledge – How Product Companies and Consultants Build Domain Expertise to Communicate With Customers


In today’s competitive world, various product firms have adjusted their business design and relocated to providing a service-based company. This means you do not buy the items, but are employed to sell products. If you are great at selling, you will get no problem being an independent expert. If not really, however , you will need to find a item company with a good mindset and a product or service which fits with your specific needs. You need to have expertise in the products or services that match your specific needs.

Most likely product corporations and smooth skilled consultants come up with similar solutions. Yet , there are still several differences, specifically if you want to be more involved. Many product based mostly companies are likely to look at someone and build a personality profile for that individual. They obtain all these persons together and basically web form an image or perhaps character of this person. Although this could seem great from a branding and self-esteem perspective, it could possibly actually be harmful in the long run.

The item companies that build a individuality instead of creating a profile generally build something which is more long term. The reason is that that they know how to recognize a problem and come up with a option that is going to solve that difficulty. These companies build domain expertise, which is a group of skills and competencies over a period that you acquire through knowledge. Once you develop and hone with this domain understanding you are able to connect it to other people. An excellent product provider or adviser also has a very good soft abilities component and uses these kinds of to build their very own personality then to converse this with the clients.

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Licenciado en Periodismo y Comunicación Colectiva por la UNAM. Especialista en Análisis Político para la Comunicación Social, Diplomado por la Fundación Manuel Buendía y por el Centro Internacional de Investigación Política y Desarrollo Estratégico (CIIPDE). Maestro en Educación (Nuevas Tecnologías Aplicadas a la Educación) por la Universidad Interamericana para el Desarrollo (UNID). Doctor Honoris Causa por el Consejo Iberoamericano en Honor a la Calidad Educativa (CIHCE). Locutor de radio y televisión certificado por la SEP. Medalla “Luis M. Farías” 2018 de la Asociación Nacional de Locutores de México (ANLM) por 25 años de locución profesional. Capacitador externo registrado ante la Secretaría del Trabajo y Previsión Social. Capacitador certificado por el CONOCER. Autor de los libros Manual de Comunicación Práctica y Comunicación Para Líderes. Ha sido profesor en la Facultad de Ciencias Políticas y Sociales de la UNAM y en otras instituciones universitarias. Es Director General del Instituto Comunicación Para Líderes, (Consultoría en Imagen Pública y Comunicación Social). Imparte seminarios, cursos, talleres y conferencias sobre temas de educación, comunicación y desarrollo humano (motivación, liderazgo, toma de decisiones, solución de conflictos, integración grupal, equipos de alto rendimiento).